Its a niche, you silly cow!

by maverickis on May 22, 2009

In a recent Observer article on the Apple iphone revolution being overtaken, the journalist argues that although Apple started the revolution it is unlikely to dominate the market.

He misses the point: Apple is after niche domination, its not after market domination.

Niche domination is were the huge profits are. When the market at large catches up and starts selling on margins because they have no creativity, Apple will have started a new niche for things people want and will have high margins there as well.

If you can dominate your niche, you survive and prosper.

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